Why Nobody Reads Your Coaching Newsletter (and What To Do About It)
Staying in touch with your network is essential if you want to build a successful coaching business, and email marketing is still one of the best ways to do that. However, with an average person checking their phone 221 times per day and receiving over 1,500 irrelevant emails per year (U.K. data), it is becoming increasingly difficult for any coach to engage with their prospective clients.
Below are some typical mistakes that you as a coach are probably making when sending a newsletter to your database and a few quick fixes. If you follow these tips, you’ll be able to double your open rate.