Why Nobody Reads Your Coaching Newsletter (and What To Do About It)

newsletter

Staying in touch with your network is essential if you want to build a successful coaching business, and email marketing is still one of the best ways to do that. However, with an average person checking their phone 221 times per day and receiving over 1,500 irrelevant emails per year (U.K. data), it is becoming increasingly difficult for any coach to engage with their prospective clients.

Below are some typical mistakes that you as a coach are probably making when sending a newsletter to your database and a few quick fixes. If you follow these tips, you’ll be able to double your open rate.

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How to Get More Client Referrals

Referrals

If there is one thing that the world of business can learn from social media and review websites, such as Facebook, Twitter, and Yelp, it is that people love to share information about their experiences with their friends and followers. It’s how word of mouth is done in the modern era.

According to a study conducted by Nielsen, 92 percent of people trust recommendations that have been given to them by their friends and family more than any form of advertising. That’s massive, and very good news for small businesses that lack large marketing budgets. Referrals can be worth more than gold. But the shocking truth about referrals is that while the majority of happy customers claim that they would be glad to refer a business to their friends, fewer than half of them ever follow through.

Here are a few tips on how you can bring in more client referrals for your coaching business.

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Are You Famous Among Your Ideal Clients?

Ideal clients

To succeed as a coach, it is crucial to identify the people who are best served by what you have to offer. These are your ideal clients. They are the heart of your business and the driving force behind your marketing strategy. But even if your branding is perfect, it won’t get results unless it reaches your prospect. Part of knowing your ideal clients is knowing where to find them. Once you figure out where they are, set your sights on becoming a household name in their circle.

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5 Ways to Get the Professional Life You Want

Professional success

Tell me what you say you want. Show me one week of your life and I will tell you if you will get it. Adapt these five practices to reach your professional career goals:

1. Take Advantage of Every Opportunity

Before I became a Hall of Fame keynote speaker and in-demand executive speech coach, I started my career as a 15-year-old shampoo girl at the Carlton Hotel in England. As I said on 60 Minutes, “I used to work on the outside of peoples’ heads, now I work on the inside, so there’s only half an inch difference.” How did I do it? By preparing for, noticing, and seizing every chance that came my way. Opportunity doesn’t knock just once. It knocks all the time; though you may not recognize the sound. Pay attention. Opportunities are everywhere and often overlooked.

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Making the Most of a Complimentary Coaching Session

Complimentary Coaching Session

The complimentary coaching session is a tool many coaches use to turn prospects into paying clients. Simply put, you invite the prospect to experience coaching by offering the first session free of charge. This is one of the most powerful business building strategies available to coaches, yet many are not using it to their full advantage.

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The Right Mindset to Attract Coaching Clients

Attracting clients

When you’re wondering where your next coaching client is coming from it can be very stressful.

Even coaches and consultants who’ve been in business for years often struggle with creating a steady flow of coaching clients.

Many service professionals rely on referrals, which although beautiful when they show up, are not a predictable marketing system. And now we have so many options to attract and get clients, both online and offline, I’ve noticed it confuses people all the more. It’s one of those funny things, but the more choices you have, sometimes the less action you take!

That’s why it’s critical to create a simple marketing plan that you can follow day in and day out, even when you’re busy delivering your expertise and happy with your full client list.

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