How to Avoid Overwhelm in Your Coaching Business

Overwhelm

It seems like there’s an endless amount to do when you’re starting a small business. Your to-do list is a mile long and you’re bombarded with people telling you a million other things you have to do to succeed.

Business plans, websites, email lists, scheduling software, marketing, social media, accounting, blogging, videos, sales funnels. It feels like you’re constantly spinning your wheels, but getting nowhere.

You are not alone.

Every single one of the coaches you look up to goes through the same stress, self-doubt and worry—even when it seems like they’ve got everything together.

Congratulations, you’re officially a human being, not a robot. Welcome to the club.

Here’s a simple, three-step plan for cutting the overwhelm and getting your coaching business into gear.

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A Coaching Approach to Business Development for Coaches

Business Development

The number one challenge facing many coaches can be summed up in four words: Fear of business development.

I have met hundreds of coaches over the years–I have had virtual tea with many around the world–and they all smile with a sense of recognition when I share my response to their question, “Do you have any guidance for me?”

I watch as it lands when I ask them, “How are you at business development? Who are your potential clients? How many potential clients do you meet with each week?”

I share with them what I see coaches, particularly new ones, doing. After they get their shiny new certification from an ICF accredited school, they sit behind their (often) new computers and wait for clients to show up. Often, they are so uncomfortable with the idea of sales or marketing, and they have old baggage attached to the concepts, that they would rather spend time doing the fun and comfortable tasks of building a perfect website (which in my experience is always a work in progress and will never actually be “done” so relax and put it up when it’s 70 percent there), or they take more courses to be a better coach. And they put themselves into debt, and heighten their stress level, in the process.

I can’t tell you how many times I have heard “I took this great course… or I took that great course.” Or “I need to take this course before I’m ready.”

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7 Standards of Excellence: Creating World-Class Client Service

Client service

An organization is only as successful as its clients. Why not make providing world-class client service your new priority in 2015?

World-class client service requires a well thought plan of action. The plan should identify a cohesive company mission that your team can rally behind. The plan should successfully address sources that can boost client experience, both internally and externally. World-class service can be obtained with the right people and the right plan.

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5 Things They Didn’t Tell You in Coaching School

Coaching school
Starting your own coaching business can be one of the most exciting and scary times of your life. On the one hand, most new coaches are often ecstatic to have finally found their calling and the possibility of making a difference doing something they love. Yet on the other hand, so many new coaches are anxious, if not downright terrified, about their ability to build a successful business and support themselves through coaching.

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5 Steps to Starting a Successful Business: What They Didn’t Tell You In Coaching School

This article originally appeared in the November 2012 Issue of Coaching World

5stepscoachingStarting your own coaching business can be one of the most exciting and scary times of your life. On the one hand, most new coaches are often ecstatic to have finally found their calling and the possibility of making a difference doing something they love. Yet on the other hand, so many new coaches are anxious, if not downright terrified, about their ability to build a successful business and support themselves through coaching.

If this is you, take heart; you are not alone. There are some 50,000 coaches who have felt the same way as they walked this path ahead of you. In an effort to share a bit of the collective wisdom of the many good souls who have come before you, here are five tips that might minimize your suffering.

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