Do you ever feel like it’s an uphill battle to build your business so that it’s profitable?
Well, you’re not alone! Most entrepreneurs begin their business because of their passion. Who knew there was so much to learn about how to make that passion profitable, right? I know that business owners everywhere face this dilemma, especially solo-entrepreneurs and those who are service-based (coaches, consultants, healers, etc.)
So just where do you start if you’re ready to stop struggling and begin creating the profitable business you dream of? Well, I’ve got some ideas for you. (Imagine that!) I’d like to outline a step-by-step process you can follow to create the business success you desire.
5 Steps to Build Your Profitable Business
Step 1: Clarify Your Vision
Why is this so important to creating a profitable business? Well, it may not seem obvious at first, but if you don’t know what your vision is for your business you’ll find yourself floundering when it comes to creating success.
By clarifying your vision you create alignment between your personal values, your ideal life, and your business goals. When you do that, you’ll be running a successful business and creating your dream life. You know, the dream life you got into business for in the first place. To help you with this step, treat yourself to my complimentary workbook, Create a Brilliant Vision for Your Life and Business.
Step 2: Claim Your Tribe
Before you can successfully create offers of any kind for your tribe (your niche, your people, your target market) you absolutely need to know who they are, what their problems are and what they want from you. Let’s face it, you can’t create a successful offer if you don’t know who you’re trying to help and what kind of help they want.
At this point it may be time for you to dig deep – deeper than you’ve already gone – to clearly identify how you can best serve your tribe. The result of doing this is that you’ll be able to tailor your brilliance specifically to meet your tribe’s needs – serving them in powerful and relevant ways.
Step 3: Focus Your Expertise
This is where you identify exactly what you’re passionate about sharing with your tribe. You absolutely need to identify and focus your expertise in order to move forward in your business with confidence. Instead of thinking “well, I should just do this because it worked for so-and-so” you identify and focus in on your own gifts, talents, strengths, and passions. Then both you and your clients will be able to see you as the expert you already are.
When you complete these first three steps you’ll be standing on a solid business foundation. And now building your successful, profitable business becomes a whole lot easier.
Step 4: Design Your Programs
With your strong foundation in place you can begin building desirable programs and offers that meet your potential clients’ needs.
Why is this step so crucial to creating a thriving, profitable business? Because you’ve got to know how to share your brilliance in a way that your clients are interested in – in a way that meets their needs and that they’re willing to invest in. How can they understand the deep value that you provide if they aren’t already familiar with what you do and its benefits? They need a frame of reference. They need context. And that’s what your signature programs do for you – help your clients see what you do and understand what’s in it for them.
When you do that well, the programs you create become your signature. You become known for programs that get results clients care about. You will be able to successfully transform the core of your powerful work into a framework that your potential clients understand, are attracted to, and are ready to sign up for. Your signature programs also help your clients more easily achieve the results they desire because you will have outlined a clear path for them to follow.
Step 5: Market Your Magic
By transforming your natural brilliance into desirable programs, you’ve created a little bit of magic. Magic that is uniquely you and that emphasizes what you offer your clients.
It’s time to identify your best marketing options as well as the systems and technical aspects that need to be in place for a smooth launch of your program. As a result you’ll have a personalized marketing strategy for your program that you can have confidence in and actually follow through on. You’ll be in alignment with your values, your program, your clients, and your business goals.
That’s it. Those are the five core steps for building your profitable business.
Just imagine what becomes possible for you in your business once you’ve walked through all five of these steps, taking time to align with your business vision, speaking clearly to your tribe and their needs, focusing your expertise every step of the way, and organizing your brilliance into programs and offers that meet your clients’ needs. This yields amazing results!
Taking action to implement these five powerful steps will (1) result in the successful transformation of your brilliance into your own, unique signature programs that will (2) greatly enhance the one-on-one client work you’re already doing and (3) take you beyond individual client work so that you can leverage your time and energy.
And then what? Then you are indeed building your profitable (and sustainable!) business. And that means you are creating your dream life.
I know that you’re passionate about what you do and that you want to help even more people with your gifts and expertise.
So begin today.
Create the successful, flourishing business you dream of by applying these powerful steps. And don’t do it alone. You don’t have to!
Give yourself and your business future the support needed to grow and flourish with ease. If you’d like to talk with me about how I can support you as a business coach and as your guide, let’s do it. Together we can explore the options available so you can create the successful, flourishing business you dream of – today, not someday.
Margie Beiswanger of Transform Your Brilliance delights in showing experienced coaches and other transformative entrepreneurs how to translate their unique gifts and expertise into signature programs so that they can reach more of their ideal clients, leverage their time, expand their business, and earn a good living. As a successful business coach and mentor, she is passionate about showing solopreneurs how their brilliance can shine even brighter!
Margie is a certified Martha Beck Life Coach and worked with Indiana University for 26 years in research, teaching, and administration, and is still a sought-after training consultant for other universities.
She brings together her vast academic experience and her coaching skills to lead training and development workshops around the country, in addition to mentoring her clients individually and in groups.
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