Letter from the President | ICF Indy Chapter News | March 2015

Margie BieswangerI’m in Atlanta this week for the ICF Global Leaders Forum (GLF) which is a gathering of the leadership community from our chapters around the world.

ICF Global has set an intention for the Global Leaders Forum to “further strengthen the current and future leaders through conversation, exploration, sharing and collective learning.”

To say I’m honored to represent our chapter at this international leadership event is an understatement. And you can be sure that I’ll share with you all that I learn. Look for an update from me later this month.

Needless to say, it’s a very exciting time to be involved with the ICF. Be sure to renew your membership this month so you can stay connected to the fabulous resources, community, and education provided with your membership in the largest professional coaching organization in the world.

Speaking of benefits … renewing your ICF Global membership and selecting Indianapolis as your home chapter entitles you to enjoy special member rates on our outstanding continuing education programming. We currently offer six in-person programs a year. AND we have plans to expand our offerings! We will add more in-person programming and we are launching a virtual programming series. More ways to earn CCEUs, gain knowledge, and build your coaching business.

Indy Business Development SeriesCheck out all the ways you can connect with chapter members this monthMarch CCEU Program on RESILIENCE, March Coffee Chat (free!), and our inaugural Business Development Series for Coaches which is being offered virtually.

Oh, and absolutely plan to join me in Kansas City, MO, this June for the Midwest Regional Conference. Registration is now open. I’m already registered!! How about you? Let’s represent Indiana well at this year’s conference!

Stay connected. Be an active part of this community. And definitely plan to attend chapter events this year.

I can’t wait to see you again or meet you for the first time!




Margie Beiswanger
ICF Indianapolis Chapter President 2015-2016

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Our Chapter At A Glance


The ICF Greater Indianapolis Chapter is comprised of a diverse blend of professional coaches. Here is a snapshot of our membership:

  • Our members represent a mixture of life coaches, business coaches and executive coaches.
  • Curious about our experience? We have coaches brand new to the profession, coaches with 15+ years of experience and all levels in between.
  • We currently have over 70 members.
  • Many of our members have ICF Credentials. In our chapter, we have 16 ACC’s, 10 PCC’s and 2 MCC’s!

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Build Your Profitable Business – Starting Now

Build your profitable business
Do you ever feel like it’s an uphill battle to build your business so that it’s profitable?

Well, you’re not alone! Most entrepreneurs begin their business because of their passion. Who knew there was so much to learn about how to make that passion profitable, right? I know that business owners everywhere face this dilemma, especially solo-entrepreneurs and those who are service-based (coaches, consultants, healers, etc.)

So just where do you start if you’re ready to stop struggling and begin creating the profitable business you dream of? Well, I’ve got some ideas for you. (Imagine that!) I’d like to outline a step-by-step process you can follow to create the business success you desire.

5 Steps to Build Your Profitable Business

Step 1: Clarify Your Vision

Why is this so important to creating a profitable business? Well, it may not seem obvious at first, but if you don’t know what your vision is for your business you’ll find yourself floundering when it comes to creating success.

By clarifying your vision you create alignment between your personal values, your ideal life, and your business goals. When you do that, you’ll be running a successful business and creating your dream life. You know, the dream life you got into business for in the first place. To help you with this step, treat yourself to my complimentary workbook, Create a Brilliant Vision for Your Life and Business.

Step 2: Claim Your Tribe

Before you can successfully create offers of any kind for your tribe (your niche, your people, your target market) you absolutely need to know who they are, what their problems are and what they want from you. Let’s face it, you can’t create a successful offer if you don’t know who you’re trying to help and what kind of help they want.

At this point it may be time for you to dig deep – deeper than you’ve already gone – to clearly identify how you can best serve your tribe. The result of doing this is that you’ll be able to tailor your brilliance specifically to meet your tribe’s needs – serving them in powerful and relevant ways.

Step 3: Focus Your Expertise

This is where you identify exactly what you’re passionate about sharing with your tribe. You absolutely need to identify and focus your expertise in order to move forward in your business with confidence. Instead of thinking “well, I should just do this because it worked for so-and-so” you identify and focus in on your own gifts, talents, strengths, and passions. Then both you and your clients will be able to see you as the expert you already are.

When you complete these first three steps you’ll be standing on a solid business foundation. And now building your successful, profitable business becomes a whole lot easier.

Step 4: Design Your Programs

With your strong foundation in place you can begin building desirable programs and offers that meet your potential clients’ needs.

Why is this step so crucial to creating a thriving, profitable business? Because you’ve got to know how to share your brilliance in a way that your clients are interested in – in a way that meets their needs and that they’re willing to invest in. How can they understand the deep value that you provide if they aren’t already familiar with what you do and its benefits? They need a frame of reference. They need context. And that’s what your signature programs do for you – help your clients see what you do and understand what’s in it for them.

When you do that well, the programs you create become your signature. You become known for programs that get results clients care about. You will be able to successfully transform the core of your powerful work into a framework that your potential clients understand, are attracted to, and are ready to sign up for. Your signature programs also help your clients more easily achieve the results they desire because you will have outlined a clear path for them to follow.

Step 5: Market Your Magic

By transforming your natural brilliance into desirable programs, you’ve created a little bit of magic. Magic that is uniquely you and that emphasizes what you offer your clients.

It’s time to identify your best marketing options as well as the systems and technical aspects that need to be in place for a smooth launch of your program. As a result you’ll have a personalized marketing strategy for your program that you can have confidence in and actually follow through on. You’ll be in alignment with your values, your program, your clients, and your business goals.

That’s it. Those are the five core steps for building your profitable business.

Just imagine what becomes possible for you in your business once you’ve walked through all five of these steps, taking time to align with your business vision, speaking clearly to your tribe and their needs, focusing your expertise every step of the way, and organizing your brilliance into programs and offers that meet your clients’ needs. This yields amazing results!

Taking action to implement these five powerful steps will (1) result in the successful transformation of your brilliance into your own, unique signature programs that will (2) greatly enhance the one-on-one client work you’re already doing and (3) take you beyond individual client work so that you can leverage your time and energy.

And then what? Then you are indeed building your profitable (and sustainable!) business. And that means you are creating your dream life.

I know that you’re passionate about what you do and that you want to help even more people with your gifts and expertise.

So begin today.

Create the successful, flourishing business you dream of by applying these powerful steps. And don’t do it alone. You don’t have to!

Give yourself and your business future the support needed to grow and flourish with ease. If you’d like to talk with me about how I can support you as a business coach and as your guide, let’s do it. Together we can explore the options available so you can create the successful, flourishing business you dream of – today, not someday.

Margie BieswangerMargie Beiswanger of Transform Your Brilliance delights in showing experienced coaches and other transformative entrepreneurs how to translate their unique gifts and expertise into signature programs so that they can reach more of their ideal clients, leverage their time, expand their business, and earn a good living. As a successful business coach and mentor, she is passionate about showing solopreneurs how their brilliance can shine even brighter!

Margie is a certified Martha Beck Life Coach and worked with Indiana University for 26 years in research, teaching, and administration, and is still a sought-after training consultant for other universities.
She brings together her vast academic experience and her coaching skills to lead training and development workshops around the country, in addition to mentoring her clients individually and in groups.

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ICF Global Leaders Forum 2015

Global Leaders ForumTo celebrate its 20th anniversary, the International Coach Federation convened chapter leaders from around the globe in Atlanta, Georgia, March 5-7, 2015. Approximately 170 chapter leaders from six continents and 56 countries came together to celebrate the history and growth of the profession, understand and align around the ICF global vision and strategic plan, and forge connection and renewal within the community. The coaches gathered represented an extremely diverse mix of all the different niches found in the profession.

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We Experience What We Attract

We Experience What We Attract
You are over stretched, you’re working your tail off, you’re trying to get things accomplished and lead a team of volunteers to achieve your vision of success. Yet you find that some of your team members are combative and your best performers are dropping off to join another committee. What’s going on? Why doesn’t anyone appreciate what you are doing and all the time that you are contributing to this effort?

You can either look at this as a situation as— it is everyone else’s fault, i.e. they don’t get it, they want to make me look bad, they are not team players; OR, you can look inward at why you are hearing this message. What message are you sending that is being returned to you in this way? How are you sending a message that makes people combative, or that you really don’t want a team?

“You govern your surroundings by the nature of what is taking place in your consciousness.” ~ Joel S. Goldsmith

Recently, I was informed by two different sources from completely different situations, that they had been blindsided by something that I had done. I was totally taken aback. Of course this would never be my intention, but hearing it from two people indicated to me that I needed to take a step back and see how I had attracted this to myself. What thoughts was I dealing with internally that didn’t take into consideration the efforts of others? How is blindsiding showing up in my life? These are tough questions to face, I know.

In this case, I think it comes down to the desire to have full control so that we would have the desired outcome. I was not trusting enough of others. I was not trusting that the right thing would happen, that the outcome is bigger than me, that it’s OK to let others take on the tasks and even fail possibly. Sometimes that is what needs to happen and I need to trust that. By trusting others and trusting the process, the doors to possibilities and success blow wide open and feel so freeing to me. I don’t have to do it all. I admit that I had been feeling as if I had to do it all and that people were letting me down. I was attracting that.

One of my favorite quotes is:

“The world is full of people who will hurt and disappoint you. Unfortunately, those are the only kind of people that there are.” ~ Unknown

We have a role in everything that happens to us. And we have full control in how we react to it. Sometimes we need help in changing our behavior. I’m committed to trusting more, delegating more and letting things happen. And if you see me trying to be too controlling—call me on it, please!

Lynn ZettlerLynn Zettler founded CORE IMPACT COACHING, Inc. (formerly LifeAction Coaching), an Executive and Professional Coaching firm serving business owners, and C-suite and corporate professionals, in 2006. Leveraging from her 20-year corporate and leadership experience from The Dow Chemical Company, and Coach University training, Lynn partners with clients to develop their leadership and communication styles, while aligning with their integrity and vision. With a specialty in effective communications, Lynn engages organizations through workshops and trainings related to topics such as: Leading With Influence, Core Values at Work, The One Page Business PlanTM, and many others.

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